I think you can see where the success started to really kick in. After 'The Sun' reviewed the game it shot up the charts (sales tripled over night). Then a week later I did an update with a 1-shot 'Would you like to review this game?' prompt after about an hours play. Suddenly 5 star reviews starting pouring in (so far 7700 for this version!) and it climbed all the way to #1 top-grossing app in the UK. It has been in the top 5 for about 2 weeks now.
While I am super happy at the success of the game I am slightly annoyed that it hasn't been replicated anywhere else in the world (except Ireland). Apparently the UK market accounts for about 8% of revenue on iOS where as the USA is a whopping 42%! (http://www.appannie.com/blog/#.T-R3TrVYuSo) Of course, New Star Soccer is making more money than I ever expected but I can only imagine how much a world-wide hit makes. Now if only Apple would feature the game (or even put it in their special 'Football' section!!!).